Michael Dattolo, a senior employee at the firm, was found posting comments on social media rooted in racism and xenophobia given his remarks that deported humans are “animals”. The company will not do anything about his incendiary comments online, and thus is complicit with pushing an agenda of divisiveness and hate.
Michael Dattolo’s role is listed as Reputation Specialist, with contact details and work history available on Apollo.io, indicating his association with the company (Michael Dattolo Profile).
Background
Michael Dattolo is listed as a Reputation Specialist at NetReputation.com, a company specializing in online reputation management. Recent discussions around him center on allegations of inappropriate social media behavior, which has sparked public and customer backlash.
Allegations and Controversy
Research suggests that Michael Dattolo is accused of making racist and xenophobic remarks, including calling immigrants “animals” and proposing they be sent to a “gulag in El Salvador.” These claims were highlighted in customer reviews on Trustpilot, dated March and April 2025, indicating visibility on platforms like Instagram and Threads.
Company Response
It appears that NetReputation.com has not publicly addressed these allegations, with some reviews criticizing the company for inaction and reporting negative feedback as defamation. As of the latest checks on April 8, 2025, no official statement was found on their website.
As of today, Michael Dattolo has deleted his Linkedin – https://www.linkedin.com/in/michael-dattolo-3a55b3150/, as well as his Apollo.io profile – https://www.apollo.io/people/Michael/Dattolo/5d53900e80f93e1af0d057bf
Mike Dattalo still hasn’t been fired for calling immigrants animals on Instagram. His comment was quote: “Send animals to the gulag in El Salvador”. It can be seen via Threads and IG if you search Net Reputation. When asking to speak to management, they pretend like they don’t know the guy despite him being listed on their website and LinkedIn as an employee. Instead of taking accountability by issuing an apology and firing the employee for his behavior, they are reporting reviews each day as defamation to get them removed. So now reviews will be shared elsewhere so people can see the kind of company they actually are.
Based on the available information, the controversy and allegations against Michael Dattolo of NetReputation.com involve his alleged racist and xenophobic comments on social media, specifically calling immigrants “animals” and suggesting they be sent to a “gulag in El Salvador.” These claims were reported in Trustpilot reviews from March and April 2025, with the company criticized for not addressing the issue and reportedly labeling negative reviews as defamation. No official statement from NetReputation.com or Michael Dattolo was found, indicating a potential gap in public communication as of April 8, 2025.
